July 4, 2003 - Hong Kong. Lee Kum Kee was awarded the Hall of Fame trophy at the Reader's Digest SuperBrands Hall of Fame Awards Presentation Ceremony yesterday.

Lee Kum Kee continues to win the Reader's Digest Magazine SuperBrands Survey 2003 for its 5th consecutive year under the Seasoning Category - achieving the SuperBrand Gold Awards for Hong Kong and Singapore; and its 2nd consecutive year for Asia. This outstanding achievement has qualified Lee Kum Kee for the most honorable "Hall of Fame" status.

The Reader's Digest SuperBrands survey in Asia helps to shed light on the consuming preferences of a representative cross-section of Asian Society. In 6 key markets, Hong Kong, Singapore, Malaysia, Taiwan, Philippines and Thailand, a total of 6,000 questionnaires where respondents were asked to name their single preferred brand in 40 categories of products and services. 'Hall of Fame' is specially for those few outstanding brands that have achieved SuperBrand status within their market in all five years.

Respondents were asked to name (unprompted) their most preferred brand for each category. Voted brands were rated both quantitatively and qualitatively for five key attributes: Quality, Value, Trustworthiness, Strong Image and Understanding of Customer Needs. A brand has to be the top 5 brands across at least 3 markets in order to achieve further, the SuperBrand Award for Asia.

Mr. Eddy Lee, Chairman of Lee Kum Kee Company Limited says, "We are delighted to receive the SuperBrand Awards for the 5th consecutive year in the Seasoning Category and being qualified for the 'Hall of Fame' status. This is an honored recognition since it is a vote of confidence and a seal of approval by consumers. We are committed to promote Chinese gourmet and deliver the best sauces and condiment products to our consumers worldwide."